Sustainability was once again one of the driving themes of the festival for marketing and event planners this year. Clemens Arnold, Managing Director at 2bdifferent, opened the Green Stage with an update on “NEXTLIVE goes sustainable”.

As presented at the NEXTLIVE Festival 2023, the organizer is aiming for ISO 20121 certification for sustainable event management for the festival, which 2bdifferent is supporting.

For this purpose, it is necessary to determine the status quo of the current sustainable implementation of the festival from an ecological, social and economic point of view as part of a basic check. All fields of action along the NEXTLIVE festival's value chain are taken into account, such as location, stage construction, catering, procurement and inclusion. This holistic approach makes it possible to identify potential for improvement during implementation and define targeted measures to meet ISO requirements.

Clemens Arnold presented these results as part of the impulse and demonstrated that the RMCC, as the chosen venue, received top marks in the areas of environment, technology, water and cleaning as well as energy management and accessibility. (Total Score A+B)

Another focus of the festival was on innovations and new technologies.

In the master keynote “Shaping Tomorrow's Experience - An Industry Update”, Colja Dams ventured a look into the future of live communication and experience marketing. The CEO of VOK DAMS worldwide presented the hottest AI trends for the planning and execution of live events and participant interaction in order to stage unique and unforgettable brand experiences that push the boundaries of what is currently possible. The master keynote allowed participants to take a deep dive with many exciting insights into the possibilities of AI in terms of event planning, personalization and data analysis. Innovative AI tools that will permanently change marketing and event planning were presented.